steve Coccimiglio
consulting
Marketing

The Ritz-Carlton

Launch of the luxury Miami Beach Residences for the Ritz-Carlton brand Crowded and competitive Miami Beach real estate landscape Convey the brand lifestyle before a completed construction product Targeting both NYC and Miami markets – who want a unique offering
Service

Marketing

Completion

Client

The Ritz-Carlton

Industry

HOSPITALITY / REAL ESTATE

Completion

Client

The Ritz-Carlton

Industry

HOSPITALITY / REAL ESTATE

Service

Marketing

Project overview

Brand materials focus on best of both worlds: privacy and prime location Present a more sophisticated version of the Miami Beach lifestyle Built a multi-platform brand sale presentation, materials and advertising campaign

What we did

BRAND POSITIONING / SOCIAL MEDIA
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MEDIA SERVICES


STRATEGIC GLOBAL MARKETING
PR & COMMUNICATIONS MEDIA MANAGEMENT STRATEGIC PARTNERSHIPS & CELEBRITY ENDORSEMENT
PRINTED AND ONLINE PUBLISHING
ONLINE MARKETING – SEO, PPC CAMPAIGNS
TV BROADCAST AND MUSIC LICENSING

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